Product / Underpriced plans
Know when your plans are priced too low
Prices set at launch tend to stay put while your product gets better. Lucrovia shows which plans and which legacy customers pay far less than they would today.
−$1,180lost per month in our example account
64accounts on legacy prices
$760per month from a 15% adjustment
Example account: B2B SaaS, about $190k MRR, 2,400 customers. Your numbers will differ.
How it happens
Why this leak is easy to miss
- Prices are set early, when the product was smaller.
- The product grows, prices stay the same.
- Old customers stay on legacy prices for years.
Underpriced plans
−$1,180/ month
64accounts$14,160per year
How Lucrovia finds it
Detection
Lucrovia groups customers by price point, shows legacy prices still in use and compares your plans with the price ranges of similar tools in your category.
How Lucrovia fixes it
Fixes you approve
- A clear view of every legacy price still billing
- Price change plans with notice periods built in
- A forecast of what each change brings in per month
Other leaks
How much does underpriced plans cost you?
We check it live on the demo call, together with the other five leaks.